Lucie's Marketing Blog

Depop is a global marketplace app with over 21 million users. Anyone can go to buy, sell, or just look at fashion (handmade, preowned, vintage, designer), shoes, art, books, home decor, records, and more. The app has been described as a hybrid between Instagram and ebay so it is already a very social app, it can function as its own form of social media. Depop has a huge presence online due to it’s generation Z target market. The public seems to love Depop due to it’s versatility in prices, things being sold, and the user friendly app. I was interested in learning more about Depop’s marketing strategy because I am a current Depop seller and want to know how the app is working to bring traffic and what their overall image is.  The main users on Depop are between 15 and 24 year olds which is one of the youngest target markets across all social media platforms. This keeps the app up to date with trends because of gen Z’s constantly growing and evolving styles. Fashion and style in gene...

I chose Pepsi’s ‘Dig in’ campaign as my marketing example because it was one of the few ads that I found that had a good purpose. The why of this campaign stood out to me and is what gravitated me towards learning more about it. “Pepsi launched a multichannel campaign to urge support for Black-owned restaurants and help them generate more than $100 million in sales over the next five years”(Williams). They have set a goal to help around 400 small black owned resurants. The soda brand is digging in by training and mentoring these small businesses to help get them out of the economic turmoil that the pandemic has put them all in.  PepsiCo provides value for this campaign because of their reputation and large audience. The commercial for ‘Dig In’ is 30 seconds long and is being aired from December 26th through February 8th on the NFL channel and website. The outreach for this is massive. As well as the immediate PepsiCo and NFL audience outreach, this is also getting a lot of attenti...

Hello, I'm Lucie but my friends call me Lu and you can too. I'm 21 years old, but I haven't really experienced being 21 yet because my birthday was in the middle of the pandemic, I'm sure some of my classmates can relate. During the pandemic I moved from Corvallis, back to Portland where I grew up, and now I'm trying to find a new space and new adventure while finishing school online. I'm taking this course because it is required for my major, but I have always been really interested in marketing, I just never knew where to start. I'm a naturally artistic person so I'm always looking for ways in business to bring in some fun, color, and creativity. I think marketing is a good place for this. I'm glad to be here now and jump head first into this information. Marketing is used for everything it seems like. I'm excited to gain this knowledge and apply it to the rest of my business career. I'm in my third year as a dual degree student at OSU and ...