Depop is a global marketplace app with over 21 million users. Anyone can go to buy, sell, or just look at fashion (handmade, preowned, vintage, designer), shoes, art, books, home decor, records, and more. The app has been described as a hybrid between Instagram and ebay so it is already a very social app, it can function as its own form of social media. Depop has a huge presence online due to it’s generation Z target market. The public seems to love Depop due to it’s versatility in prices, things being sold, and the user friendly app. I was interested in learning more about Depop’s marketing strategy because I am a current Depop seller and want to know how the app is working to bring traffic and what their overall image is. The main users on Depop are between 15 and 24 year olds which is one of the youngest target markets across all social media platforms. This keeps the app up to date with trends because of gen Z’s constantly growing and evolving styles. Fashion and style in gene...
I chose Pepsi’s ‘Dig in’ campaign as my marketing example because it was one of the few ads that I found that had a good purpose. The why of this campaign stood out to me and is what gravitated me towards learning more about it. “Pepsi launched a multichannel campaign to urge support for Black-owned restaurants and help them generate more than $100 million in sales over the next five years”(Williams). They have set a goal to help around 400 small black owned resurants. The soda brand is digging in by training and mentoring these small businesses to help get them out of the economic turmoil that the pandemic has put them all in. PepsiCo provides value for this campaign because of their reputation and large audience. The commercial for ‘Dig In’ is 30 seconds long and is being aired from December 26th through February 8th on the NFL channel and website. The outreach for this is massive. As well as the immediate PepsiCo and NFL audience outreach, this is also getting a lot of attenti...